Folk costume 2.0

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Folk custume 2.0

The Challenge

The Swedish tourist association, STF, is one of Sweden’s oldest associations. No other organization has so many hostels, mountain cabins and hotels that makes it possible to discover Sweden. STF is a non-profit organization and have to rely on its members to survive. One of the organizations biggest challenges is to reach the younger audience.

The soulution
We created Folk costume 2.0 – a competition together with the most respected design schools, an activity where we created 25 new and updated folk costumes, one for every province.

The result
Folk costume 2.0 generated 19 features on national television 721 minutes on national radio and over 200 articles . It gave a PR value worth over 18 million Swedish crowns in only traditional media and a media coverage on more than 14 million , Sweden have 9 million inhabitants. On the net the hits went from 2 to 278 000 in 4 weeks. The visitors on STF s site reached all time high with  600 000 unique visitors in august. The activity generated a return of investment with 3500 %.

ABSOLUT ICEBAR

The Challenge
How can Absolut Icebar use the net to build the brand?

The Solution
We built a site and a tool for Absolut Icebar that let the brand be part of the never ending internet story. The site allows Absolute Icebar to select and show relevant material from all over the net. Content that helps Absolut Icebar build their own world of ice.

Have a look at:
www.absoluticebar.com

Sweden’s most Swedish job

Challenge
How can we help the Swedish tourist board organization (STF) attract a younger audience and explain what STF can offer?

The solution
We made a modern version of the classic Swedish saga ” The wonderful adventures of Nils by Selma Lagerlöf “. And we did it as a job, Sweden’s most Swedish job.

The word about

The Challenge
How do we get our clients to understand the importance of be part of the online conversation?

The Solution:
We built an application for our clients to overview what people are saying about their brand on the net. Since a 80% of the conversation about a brand on the net is controlled by other than the brand itself, it’s of great importance to know what people are saying about your brand.

The client can change the search words and change the feeds. And we can show that the communication that we do gives people something to talk about.

Check out:
The word about Activision
The word about Sony Playstation
The word about H&M

The House of Atava

The Challenge
Promote Atava’s brand new home insurance to young people living in cities.

The Solution
We built a virtual house where anyone can be a tenant. All you need is a webcam.

Once inside the house you broadcast yourself live from your own home. If the audience likes what they see you get to stay another day. If not, you’ll be evicted and replaced by the number one from the Atava housing queue.All decided by the visitors.

The House of Atava was opened for 30 days and 30 nights. Each day someone moved out and someone else moved in. Someone called it Big Brother meets the YouTube generation. Live and direct.

Take a look at the campaign here.

Digital disobedience

Background
The new surveillance law (the FRA-law) in Sweden has been videly debated. The law makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. It’s the FRA (Swedish National Defense Radio Establishment) that performs the mass- surveillance. The legislation overwrites the Swedish constitution that grants the right for journalists to protect their sources. A right that that shall guarantee anonymity to anyone that contact a journalist.
The challenge:
The newspaper Fria Tidningen wanted people to stop talking and start acting.

The solution
We created a simple standard text that people can put in their e-mails that will make FRA’s computerized search programs react. The text can be changed randomly with different “dangerous” trigger words.

Case movie

Take a look at the campaign here.

A new day

The Challenge: How can we get people contribute to the Swedish Cancer society?

The Solution: In order to give to charity the donor has to feel for the cause, or for the people in the receiving end. This campaign aimed at giving the healthy consumers a hint of what it feels like for a cancer patient, experiencing the first day as cured from cancer. All the things we take for granted are judged as luxury!

We created a brand new day that people could by their own seconds of. The 32 of July.

We launched 32juli.se at the end of June. People participated by buying time, seconds of the new day. During July the campaign sites main content is a big calendar. This day was divided into 43 200 seconds with peoples notes of what to do with their extra time.

During: The watch

At the day of 32 July one single thing is shown at the website: a watch. For every bought second the name of the buyer and their notes was showed.

Take a look here

The Company

The Challenge: How do we get b2b companies interested in what kind of insurances they should have?

The solution: An interactive guide where we visualize your company and analyze what kind of insurances you need. Movie filmed with a milo cam and a lot of 3-D objects.

Visit the site

The Live Campaign

The Challenge: Trygg-Hansa is an insurance company without any offices out in the streets. The company wanted tom be present in a different way.

The solution: We moved Trygg-Hansa out to the net and broadcasted live in banners and on a campaign site.

Banners
Site