Background
The new surveillance law (the FRA-law) in Sweden has been videly debated. The law makes mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes without suspicions of illegal activity. It’s the FRA (Swedish National Defense Radio Establishment) that performs the mass- surveillance. The legislation overwrites the Swedish constitution that grants the right for journalists to protect their sources. A right that that shall guarantee anonymity to anyone that contact a journalist.
The challenge:
The newspaper Fria Tidningen wanted people to stop talking and start acting.
The solution
We created a simple standard text that people can put in their e-mails that will make FRA’s computerized search programs react. The text can be changed randomly with different “dangerous” trigger words.
Case movie
Take a look at the campaign here.
