Durex – This is how it feels having sex with me

The Challenge: Durex wanted to change their positioning as merely a contraceptive product to one that can help make the sexual experience better.

The Solution: We came to the conclusion that the best way was for people to personally experience the product. By creating a campaign where visitors could send a “Do you want to sleep with me? D-invitation”, we created a personal connection between two individuals that made the experience relative the product in real life.

This is how it works: The visitor choose a place (in the elevator, at the beach, in the car, etc) Then they choose a product, answered a few questions about themselves and finally send the invitation via email to a friend. The friend responds to the email and links to the site where they are asked a couple questions. Then they experience the act online. And at the end they both can tell each other how it was- good or bad.

Take a look here

If shit Happens

The Challenge: Trygg-Hansa wanted to make people think about what kind of insurance they need if shit happens.

The solution: We created five scenes where shit did happen. The visitor can chose product and then in high speed see what happens. Directly after that she can find out how much an insurance from Trygg-Hansa would cost and buy it online.

If shit happens

Scania V8

The Challenge: Scania’s V8 engine is the top of the line and they needed to further enhance that fact and connect with commercial drivers.

The Solution: Research told us that when a customer take seat in a Scania with a V8 they pull down the windows and rev the engine, just to hear the roaring sound.

Based on this insight we created a online campaign where the customer could experience the power of the engine by accelerating or expanding it.

We also created an interactive print ad where you can use your mobile phone to accelerate the engine and interactive outdoor ads where you can use your headphones to here the sound of the engine.

http://campaign.scania.com/v8/
Banner/
Interactive print ad
Behinde the scene

Trygg-Hansa, Your own world

The Challange: How do we get people engaged in what kind of insurances they need?

The solution: We created an interactive world where the visitor creates her own world by choosing for example what kind of house she lives in or what kind of vehicle she drives etc.

From that Trygg-Hansa analyses what kind of insurance the visitor needs and display it on the screen. Everything is built in a 3D-perpectiv with really nice animations.

Trygg-Hansa

H&M The mirror

The Challenge: H&M wanted us to make something new with focus on fashion and interactivity. They also wanted to get the inspiration closer to the buying process. And they challenged us to come up with a interactive, new way to present fashion.

The Solution: We created a campaign where you could see the clothes from every angle without loosing focus on the low prices. We made a campaign where experience and high fashion was “the thing”.

www.hm.com

Jeep – Sweden’s Worst Roads

The Challenge: Jeep was suffering from the “Jeep-syndrome”. Every car manufacturer called their SUVs a jeep. Jeep Sweden needed to reclaim the name Jeep and separate it from SUV’s in the mind of consumers.

The Solution: We showed that the original Jeep could go where no SUV can. This was achieved by creating the “Sweden’s Worst Roads” campaign. A Site where visitors could pick their favorite really bad roads in Sweden.
They were also invited to add movies, pictures and directions to their favourite worst road. Visitors could post comments and rates at every road. And of course they were also warned not to try the roads with a SUV.A community for people into off-road driving.

www.sverigessamstavagar.se

Spray (Lycos) – Make LOVE Not SPAM

The Challange: Spray wanted to get more people to start using their e-mail service. What is special with Spray Mail? Spray Mail’s has a highly efficient SPAM screen that stops 140,000 spams per hour. That was something worth communicating. To enforce this we wanted to create a campaign that not only spoke about the benefits of Spray Mail but also one that targeted the culprit, the companies that use spam to market their products.

The solution: A marketing campaign was created to get visitors actively involved in taking a stand against spam – Make LOVE not SPAM.

The website was the heart of the campaign. Visitors could download a screensaver that would send annoying messages to spam sites. The more people who install them, the greater the amount of spam sites targeted. At the same time, the spam sites were sent a message: Make LOVE not SPAM.

Visitor to the site could also sign up for Spray Mail’s spam-protected e-mail service directly at the site.

The campaign was enforced with banner and print ads, which used humour to attract visitors to the site and inform the public that Spray was seriously taking a stand against spam. Go ahead, take a stand!

http://mlns.starring.se/intl/index.html
Ads and more information about how it works